What is the definition of employer branding?

Employer branding refers to the promotion of a company’s reputation with the intent of attracting top talent. This concept is essential in today's competitive job market, where skilled professionals seek not just employment but also a positive workplace culture and values that align with their own.

A strong employer brand helps create an image of the organization as an ideal workplace, focusing on attributes such as workplace culture, career development opportunities, and employee satisfaction. This active promotion attracts potential candidates who are looking for a supportive and innovative environment, thereby enhancing the company’s ability to recruit and retain high-quality employees.

The other options do not align with the true essence of employer branding. Focusing solely on profits neglects the crucial aspects of company culture and employee engagement. Increasing turnover rates contradicts the purpose of employer branding, which seeks to build a loyal workforce. Designing promotional materials, while a part of the recruitment process, is merely a tool and does not encompass the broader strategic intent of managing how the company is perceived as an employer.