What should recruitment strategies aim to achieve?

Recruitment strategies are fundamentally designed to align with the broader organizational objectives of a company. This alignment ensures that the talent acquired not only fills the positions needed but also contributes to the overall goals and mission of the organization. By focusing on alignment, recruitment can help identify candidates whose skills, values, and aspirations are in sync with the company's culture and direction, leading to better retention and performance.

In contrast, while cost reduction can be a byproduct of effective recruitment strategies, it is not the primary aim. Strategies should focus on quality hires that bring value, which may sometimes incur costs. Increased social media presence, although useful for reaching potential candidates, is more about the method of recruitment rather than its purpose. Employee engagement is certainly important for retention and productivity but falls under the umbrella of post-hire strategies rather than recruitment objectives. Overall, a recruitment strategy centered on alignment allows for the cultivation of a workforce that drives the organization forward.