Which external source is most commonly used for recruitment through print and electronic media?

Advertisations are the most commonly used external source for recruitment through print and electronic media. This method allows organizations to reach a wide audience, providing information about available job positions, company culture, and specific qualifications sought. Advertisements can be strategically placed in various platforms, both traditional, like newspapers and magazines, and digital, such as job boards and social media.

The versatility and broad reach of advertisements make them a powerful tool in attracting diverse candidates who may not otherwise know about the job openings. This medium also allows companies to highlight specific features of the job or the organization that may appeal to potential candidates, such as benefits, work environment, and opportunities for growth.

In contrast, employment agencies, while useful, represent a more specialized recruitment approach and may not leverage the extensive visibility that advertisements do. Professional associations generally target specific industries or professions, limiting the audience reach compared to advertisements. Word-of-mouth advertising is less formal and can be inconsistent in its reach and effectiveness, as it relies on personal networks rather than a systematic approach to mass recruitment. Therefore, while all the other options have their place in recruitment strategies, advertisements stand out for their comprehensive ability to engage a larger talent pool through both print and electronic means.