Which method of recruitment focuses on students and recent graduates for filling positions?

The method of recruitment that specifically targets students and recent graduates is campus recruitment. This approach involves going directly to educational institutions, such as universities and colleges, to identify and engage with potential candidates who are nearing graduation or have recently graduated. This method is advantageous for employers looking to fill entry-level positions with fresh talent who have up-to-date knowledge and skills aligned with current market demands.

Campus recruitment often includes career fairs, on-campus interviews, and presentations where companies can showcase their work culture and job opportunities, making it a highly effective strategy for attracting young professionals who are eager to start their careers. This direct engagement allows employers to not only assess candidates' qualifications but also to connect with them in an environment where they feel comfortable and motivated to interact.

Other methods, such as word-of-mouth advertising, generally rely on informal networks and may not specifically target the student demographic. Advertisements can reach a broad audience but often lack the focused engagement that campus recruitment provides. Additionally, while professional associations can serve as a networking avenue for experienced professionals, they are less likely to attract recent graduates compared to campus-focused initiatives.