Which of the following best defines the term "employer branding"?

The definition of "employer branding" primarily refers to the reputation and image of an employer in the job market. This concept is crucial because it encompasses how potential candidates perceive the organization as a place to work. A strong employer brand can attract top talent, enhance employee engagement, and differentiate an organization from its competitors.

Employer branding involves cultivating a positive public perception through various means, including employee experiences, company culture, values, and workplace environment. This is crucial for organizations that want to attract and retain skilled workers in competitive job markets. By investing in employer branding, companies can create a meaningful narrative that resonates with the values and aspirations of prospective employees, leading to a stronger recruitment process.

The other choices do not align with the essence of employer branding. While promoting products and services focuses on the consumer market, hiring temporary workers addresses employment types rather than branding. A public relations strategy may encompass employer branding but is broader and not specifically focused on the employment aspect. Thus, the best definition of employer branding is reflected in the reputation and image of an employer in the job market.